Product Designer

Solving problems with design and data

Hi I'm Jacquelyn, a product designer with past lives as a data strategist and business analyst. I bring data and design together to solve complex problems and create solutions that work for people.

Jacquelyn

Projects

Recent work in product design

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Articles

Insights on design, data and strategy

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To wield the magic, I had to become a magician

What nobody tells you about building an AI workflow from scratch

Stop using data as decoration

Data visualisation without outcomes is just wallpaper

When data needs design to be useful

Throwing data at the problem solves nothing; design does

Jacquelyn

About Me

I started out in data and strategy, where I built analytics tools and solved data problems. Looking back, I realised what motivated me was when the product worked for the user. Now, I'm using that experience to design impactful products.

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Data & Analytics

Data visualisation, web analytics, metrics

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Strategy

Product roadmapping, OKRs, business design

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User Research

Interviews, user persona, user testing

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Innovation

Design thinking, design sprints