Hi I'm Jacquelyn, a product designer with past lives as a data strategist and business analyst. I bring data and design together to solve complex problems and create solutions that work for people.
Recent work in product design
Insights on design, data and strategy
April 21, 2026
What nobody tells you about building an AI workflow from scratch
March 26, 2026
Data visualisation without outcomes is just wallpaper
March 26, 2026
Throwing data at the problem solves nothing; design does
I started out in data and strategy, where I built analytics tools and solved data problems. Looking back, I realised what motivated me was when the product worked for the user. Now, I'm using that experience to design impactful products.
Learn more →Data & Analytics
Data visualisation, web analytics, metrics
Strategy
Product roadmapping, OKRs, business design
User Research
Interviews, user persona, user testing
Innovation
Design thinking, design sprints