Designer, analyst,
problem solver
I bring together data and design to build products that actually work for people.
I bring together data and design to build products that actually work for people.
Where I've been and what I've done
2025 — Present
Product Designer
Crosscode.Studio
Took a product from wireframes to handoff, working directly with the founder and design lead. Code the frontend myself using AI tools so developers can focus on the backend.
2020 — 2023
Data Strategist
Ministry of Defence
Worked with teams across the organisation to understand their data needs and shape a shared data strategy. Co-facilitated design sprints to turn vague concepts into testable prototypes.
2015 — 2019
Business Analyst
Ministry of Defence
Gathered user requirements, tested flows, and iterated on tools based on real feedback. Used web analytics to spot UX gaps and recommend changes that reduced call centre load.
2018 — 2020
Innovation Trainer
Ministry of Defence
Helped project teams clearly frame their problems and communicate impact — building the habit of starting with the right question before jumping to solutions.
What I bring to the table
User Research
Interviews, usability testing, user personas, journey mapping
Data & Analytics
Data visualisation, A/B testing, metrics definition, SQL
Strategy
Product roadmapping, OKRs, business design, stakeholder alignment
Innovation
Design thinking, design sprints, rapid prototyping, concept validation
Principles that guide my process
01
Start somewhere
We won't get it right the first time. So I'll get started and move forward until we get there.
02
Put it to the test
Instead of guessing or assuming, I put the product in front of real users and learn from there.
03
Communication is key
I don’t leave things vague. I make sure teammates and stakeholders are on the same page.